About the Role

Dr.Cita is looking for a creative and experienced Social Media Manager to manage and grow the company's social media presence across multiple digital platforms. The candidate will be responsible for developing social media strategies, creating engaging content, managing campaigns, increasing audience engagement, and building awareness for Dr.Cita's healthcare services.

The ideal candidate should have strong knowledge of social media platforms, content strategy, digital marketing, audience engagement, and social media analytics.

Key Responsibilities

• Develop and implement social media strategies aligned with Dr.Cita's marketing goals.
• Manage Dr.Cita's social media profiles across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
• Create and maintain a monthly social media content calendar.
• Develop engaging content including posts, reels, stories, videos, captions, and promotional creatives.
• Create content that increases awareness of Dr.Cita's video consultation and health checkup services.
• Coordinate with designers and content creators for social media creatives.
• Monitor social media trends and identify opportunities for new content.
• Manage social media campaigns and promotional activities.
• Monitor audience engagement, comments, messages, and customer interactions.
• Respond to social media queries and coordinate with the relevant internal teams when required.
• Run and monitor Meta advertising campaigns.
• Track social media performance using analytics and reporting tools.
• Prepare regular reports covering reach, engagement, followers, leads, and campaign performance.
• Conduct competitor research and monitor healthcare and HealthTech social media trends.
• Collaborate with the marketing team to support lead-generation campaigns.
• Coordinate influencer marketing and promotional collaborations when required.
• Maintain consistent Dr.Cita branding across all social media channels.
• Experiment with new content formats and social media strategies to improve engagement and reach.

Required Skills

• 2–5 years of experience in social media management or digital marketing.
• Strong understanding of Instagram, Facebook, LinkedIn, and YouTube.
• Excellent knowledge of social media content planning and strategy.
• Good content writing and copywriting skills.
• Experience creating social media posts, reels, stories, and other digital content.
• Knowledge of Canva or similar creative tools.
• Understanding of Meta Ads and social media advertising.
• Knowledge of social media analytics and performance reporting.
• Strong communication and interpersonal skills.
• Good understanding of audience engagement and community management.
• Ability to follow current social media trends.
• Creative thinking and strong attention to detail.

Preferred Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Business Administration, or a related field.
• Previous experience in healthcare, HealthTech, wellness, pharmaceutical, or technology marketing is preferred.
• Experience managing social media accounts for a healthcare or technology brand will be an advantage.
• Digital Marketing or Social Media Marketing certification will be an advantage.

What We Offer

• Competitive salary of ₹30,000–₹45,000 per month.
• Opportunity to work with a growing healthcare and HealthTech brand.
• Opportunity to develop creative healthcare marketing campaigns.
• Exposure to multiple social media and digital marketing platforms.
• Professional learning and career growth opportunities.
• Collaborative and creative work environment.

Interview Process

HR Screening → Marketing Interview → Final Interview

Work Location

Madhapur, Hyderabad, Telangana

Employment Type

Full-Time

Working Hours

9:30 AM – 6:30 PM