About the Role

Dr.Cita is looking for an experienced and results-driven Marketing Manager to lead and manage marketing initiatives for our healthcare and HealthTech services. The candidate will be responsible for developing marketing strategies, increasing brand awareness, generating qualified leads, improving customer acquisition, and managing online and offline marketing campaigns.

The ideal candidate should have strong knowledge of digital marketing, healthcare marketing, campaign management, brand development, and customer acquisition.

Key Responsibilities

• Develop and implement comprehensive marketing strategies aligned with Dr.Cita's business objectives.
• Plan and execute digital and offline marketing campaigns.
• Develop strategies to increase awareness of Dr.Cita's healthcare services.
• Promote Dr.Cita's video consultation and health checkup services.
• Manage lead-generation and customer-acquisition campaigns.
• Plan and manage Google Ads, Meta Ads, social media, SEO, and other digital marketing activities.
• Monitor marketing campaign performance and optimize campaigns based on results.
• Develop and maintain the Dr.Cita brand across digital and offline channels.
• Conduct market research to understand customer requirements and healthcare market trends.
• Analyze competitor marketing strategies and identify new business opportunities.
• Work closely with the sales and business development teams to improve lead conversion.
• Coordinate with content, design, and technology teams for marketing campaigns.
• Develop promotional campaigns for healthcare services and customer engagement initiatives.
• Manage social media strategy and ensure consistent brand communication.
• Plan healthcare awareness campaigns, promotional events, and partnership activities.
• Track marketing budgets, campaign expenses, leads, conversions, and ROI.
• Prepare regular marketing performance reports for management.
• Build relationships with external marketing partners, agencies, and healthcare organizations.

Required Skills

• 4–7 years of experience in marketing, digital marketing, brand management, or a related field.
• Strong understanding of marketing strategy and campaign planning.
• Experience managing digital marketing campaigns.
• Good knowledge of Google Ads and Meta Ads.
• Strong understanding of SEO and social media marketing.
• Experience in lead generation and customer acquisition.
• Excellent communication and presentation skills.
• Strong analytical and decision-making abilities.
• Experience managing marketing budgets and campaign performance.
• Ability to lead marketing initiatives and coordinate with multiple teams.
• Good knowledge of marketing analytics and reporting tools.

Preferred Qualifications

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
• MBA in Marketing will be an advantage.
• Previous experience in healthcare, HealthTech, pharmaceutical, wellness, or technology companies is preferred.
• Experience managing healthcare marketing campaigns will be an advantage.
• Candidates with strong digital marketing and customer acquisition experience are preferred.

What We Offer

• Competitive salary of ₹45,000–₹65,000 per month.
• Opportunity to work in the growing healthcare and HealthTech sector.
• Opportunity to lead digital and offline marketing initiatives.
• Exposure to healthcare technology and customer acquisition.
• Professional growth and leadership opportunities.
• Collaborative and performance-driven work environment.

Interview Process

HR Screening → Marketing Round → Final Interview

Work Location

Madhapur, Hyderabad, Telangana

Employment Type

Full-Time

Working Hours

9:30 AM – 6:30 PM